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Part 2: The Art of Writing Science Articles Using Long Tail Keywords

Nisha is a freelance writer who provides business copywriting services to help clients build a better online presence. She specializes in content that both search engines and readers love.

Now that we have established the usefulness of long tail keywords, let’s look at how to identify some keywords to use in your science article.

For science articles to be indexed well by search engines and ranked high on SERPs, you must optimize for science terms by choosing the long tail keywords related to your topic.

Let’s say that you are writing an article about Higgs boson. Rather than use “Higgs boson” as it is, you must have various related long tail keywords peppered throughout the article. For example, you could have different sections within the article with sub-titles such as “What is Higgs boson,” “What is the Higgs field,” etc.

Here are some tips on how to find long tail keywords.

Google Adwords Keyword Tool

You can use Google itself for ideas on long tail keywords to use in your article.

Go to the Google Adwords Tool, enter the keyword that you want your science article to rank for and do a search. The keyword tool will return a list of keyword suggestions. Pick keyword phrases that have more than 2 words and also use the “Global Monthly Search Volume” column to identify the ones that you have a chance to rank high. Keywords phrases with 3-4 words, with a monthly search volume of 200-500 are a good bet to get a high ranking, but you may also want to look at a higher number if you can aggressively promote your article.

The point is to choose keywords that have enough searches, but no so much that you have no chance of competing against the heavy hitters such as Wikipedia or other science portals. Also remember that this tool is used mostly by online marketers to make money from their niche websites and ad campaigns, so the search volume and competition columns are more relevant to them. You should be using the tool primarily to generate long tail keyword ideas.

In this example, you could perhaps use “Higgs boson explained,” “Higgs boson god particle,” “Higgs boson theory” etc. in your content.

It is important to write naturally, trying to incorporate all the keywords in the same sentence if possible. Do not compromise on the quality of your article in an effort to appease the search engines. You could write something like “Why is Higgs boson called the god particle?” if you want to use the keyword phrase “Higgs boson god particle.”

Google Autosuggest

The auto-suggest feature of Google is also a great tool to identify long tail keywords. It will list out the most popular searches on the term. Type your seed keywords in the Google search bar and pick the long search queries from the autosuggest list.

Keyword Tool Dominator

Keyword Tool Dominator is a free keyword tool which will generate a list of long tail keywords which you can use as inspiration. Take a look at the first suggestion here. Pretty good, isn’t it?

The next time you write a science article, use the above suggestions to optimize your article for search engines. If you have more ideas on how to find long tail keywords, please share them with us.

Tell us what you would like to know more about and we will cover them in our future posts.

By: Nisha Salim


About Richard Nelson

Freelance science writing all day and night. I'm an expert at writing, marketing, and publishing. Providing writing services nearly everyday, SEO rich articles about science and tech are my specialties. I also love to make money so I'm for hire as an independent communications expert and business consultant with specializations in project management, writing, science, and engineering. With a vast network of professionals in various fields backed by two degrees, 180 credits hours, 6 graduate courses and several awards and recommendations along the way, who could go wrong?


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