Now that we have established the usefulness of long tail keywords, let’s look at how to identify some keywords to use in your science article.
Let’s say that you are writing an article about Higgs boson. Rather than use “Higgs boson” as it is, you must have various related long tail keywords peppered throughout the article. For example, you could have different sections within the article with sub-titles such as “What is Higgs boson,” “What is the Higgs field,” etc.
Here are some tips on how to find long tail keywords.
Google Adwords Keyword Tool
You can use Google itself for ideas on long tail keywords to use in your article.
Go to the Google Adwords Tool, enter the keyword that you want your science article to rank for and do a search. The keyword tool will return a list of keyword suggestions. Pick keyword phrases that have more than 2 words and also use the “Global Monthly Search Volume” column to identify the ones that you have a chance to rank high. Keywords phrases with 3-4 words, with a monthly search volume of 200-500 are a good bet to get a high ranking, but you may also want to look at a higher number if you can aggressively promote your article.
The point is to choose keywords that have enough searches, but no so much that you have no chance of competing against the heavy hitters such as Wikipedia or other science portals. Also remember that this tool is used mostly by online marketers to make money from their niche websites and ad campaigns, so the search volume and competition columns are more relevant to them. You should be using the tool primarily to generate long tail keyword ideas.
In this example, you could perhaps use “Higgs boson explained,” “Higgs boson god particle,” “Higgs boson theory” etc. in your content.
It is important to write naturally, trying to incorporate all the keywords in the same sentence if possible. Do not compromise on the quality of your article in an effort to appease the search engines. You could write something like “Why is Higgs boson called the god particle?” if you want to use the keyword phrase “Higgs boson god particle.”
The auto-suggest feature of Google is also a great tool to identify long tail keywords. It will list out the most popular searches on the term. Type your seed keywords in the Google search bar and pick the long search queries from the autosuggest list.
Keyword Tool Dominator
Keyword Tool Dominator is a free keyword tool which will generate a list of long tail keywords which you can use as inspiration. Take a look at the first suggestion here. Pretty good, isn’t it?
The next time you write a science article, use the above suggestions to optimize your article for search engines. If you have more ideas on how to find long tail keywords, please share them with us.
Tell us what you would like to know more about and we will cover them in our future posts.
By: Nisha Salim